Shur Passed away on July 6, 2017, at the age of 72. Predeceased by her parents, Philip and Pearl Haymoff. Survived by her husband, Larry; children, Paul (Susan), Jeff (Lorie) and Joe (Kristi); and grandchildren, Brianna & Benjamin, Jake & Cassidy and Taylor & Alex. Rochelle was a beloved wife, mother and Nana. Graveside Services will be held privately. Donations may be made to The Salvation Army of Greater Rochester, P.O. Box 41210, 70 Liberty Pole Way, Rochester, New York 14604 or a charity of one’s choice in Rochelle’s memory.